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Starting a social media campaign for your business is like entering into a relationship. For it to succeed over the long term you must be committed to it and have realistic expectations as to what you’ll get out of it.
Current statistics show that that 73% of Twitter registrants have posted fewer than 10 messages and one third have posted none at all.
The majority of Facebook fan pages give visitors no incentive to “like” the page. As well, they rarely develop ongoing communication campaigns catered to their fans.
These trends are a clear indication that both people and businesses are participating in social media with either no plan, no goals, or no idea why.
So before you make your first tweet, create a Facebook fan page, or start searching for Linked In connections, ask yourself these questions. The answers may help you better focus your time, resources, and better understand how to include social media into your company’s marketing program.
Why do I want to participate in social media?
With social media “experts” declaring that any business not tweeting or without a Facebook fan page is losing business to competitors, many entrepreneurs feel compelled to participate out of fear. This just leads to frustration when time and money is spent on setting up accounts and custom pages, only to not see any measurable results. The fact is that social media is like any other marketing tool and may not be right for every business. Even so, it must still be used effectively, perhaps as part of a bigger campaign, for any benefits to be seen.
Do I have the time and resources?
Unlike conventional marketing such as ads in a newspaper, direct mail, or even a web site, social media requires continuous attention. Depending on your business, this could range from a few minutes a day to over an hour. Do you have the time, desire and patience to make regular and relevant tweets or update your Facebook page? And while you could have a staff member or virtual assistant do this for you, that means allocating resources and money that you may or may not be able to afford, or could better be used elsewhere.
Can I continuously come up with great content?
Unlike a blog where you can post content on your own schedule, making social media work means posting interesting and relevant content on an ongoing basis. Depending on which guru you listen to, this can mean a few tweets a day to more than 10 per hour. Can you keep up this pace? And do you really have enough to say? Even sharing a mix of personal anecdotes, relevant links, retweets, and business information can only go so far before you start getting mentally exhausted – and frustrated.
What are my goals?
Unless you’re involved in social media for purely social purposes, it’s likely that you are hoping to get some form of financial return out of it. The goals of attracting more clients and more sales is what drives most businesses to social media in the first place. So let’s be realistic – from a business perspective, followers, friends, fans and connections are really nothing more than lists. And if the names on those lists are not the kinds of clients you would like to attract, then you may be preaching to the wrong crowd. The best thing to do is decide what your goals are from the start. For many businesses, clients can come from any geographic area or be any demographic, so social media may be ideal. Think about if you’re trying to create awareness for your company, product, or just you
What are my alternatives?
Social media is just one of hundreds of ways to reach people. Depending on your goals you may find some old fashioned methods produce better results with less resources. Trade shows, direct mail, email, seminars, networking events, newspaper ads, or publicity stunts can still garner the kinds of result you may be looking for. Many companies have successfully used social media to build word-of-mouth “momentum” that originally started from a conventional marketing campaign. Remember the old spice guy? That campaign started as just a television commercial and went on to become the most successful social media campaign ever.
Do people really care?
The open forum concept of Twitter, Facebook and Linked In groups allows for huge numbers of people to talk about common interests. But let’s be honest here. Is your business worthy of discussion? A client of mine who is a self employed dental hygienist was disappointed when her tweets and Facebook postings garnered little response. While they were quality posts, it seemed teeth cleaning was just not a big draw for online discussion. It can be tough to hear, but sometimes the world does not share your passion about your product or service.
How do I measure success?
While many web designers and consultants will point to Google Analytics when asked about return on investment, the fact is that ROI can only be measured in dollars and cents. Your time and resources are worth something, so you must put a value to them and factor that in when developing your social media campaign. If you make $80.00 an hour doing what your core service is, then investing 10 hours in social media will cost you $800.00. If you don’t make that money back in a reasonable period of time, then you will have a negative return. Factor in other costs such as a graphic designer or marketing consultant, and your costs will be even higher. Success should be defined by a set of criteria before you begin your campaign – social media or otherwise.
Think of social media as just one tool in your marketing toolbox. And the most effective marketing campaigns come from knowing what tools to use and when to use them, either alone or in combination.
Web 2.0 is an open source for all netizens to exercise their democratic rights without misuse. To me, the constitution of web 2.0 reads, ‘We, the people of e-space, having solemnly resolved to constitute the cyber world into sovereign, secular, democratic, republic, and to secure to all its netizens”
In plain, web 2.0 is a netizens/Internet users driven world. It has following features:
Network as platform
User driven/controlled contents
A rich, interactive, user-friendly interface based on AJAX technology
Social networking Aspects
1:1 Connection Between Mobile and Website
Any website based on web 2.0 concept has lots of scope for users. In short, democracy is the main feature of web 2.0. Thus, Web 2.0 is ‘For the People, Of the People, and By the People’.
Web 2.0 implies Netizen journalism. As web 2.0 popularizes Neitizen journalism and more people are becoming ‘public writers’, there is a fear that journalism as a distinct profession is becoming harder and harder to sustain. The boundaries between ‘professional’ and ‘amateur’ performance are breaking down
Until web 1.0, Internet was more or less treated like print media in digital form. But the technological advancement has made it possible to unleash the full potential of the Internet. Today, Internet is recognized as the most powerful medium, even more powerful than newspapers and TVs. According to a study, majority of youngsters surf Internet for a long time than sitting silently in front of the ‘Idiot Box’. Why?
- Internet is one stop place for both motion pictures (TV) and literary texts (Newspapers)
- Internet offers a place for 1:1 interactions
- Internet Today offers lots of spaces for users’ to participate (web 2.0)
In short, Internet serves everything you wish for! Under these circumstances, one can never undermine the scope of Internet at time when the wave of web 2.0 is floating across. It’s high time to recognize the potential of Internet as important media, which seems to be dominating print and visual media (TVs). While TVs continue to grow at their own pace, print media (newspapers, magazines, etc.) may likely to face a tougher challenge from Internet.
Someone that stays in the house together with the kids might not wish to fully stop making cash to do so. Even though they will mostly be caring for the kids, there are instances when they can sit down at the computer and also accomplish some work to be able to make the cash they’ll need to have. A parent who wants to accomplish this will certainly need to investigate a couple of the ways they could make funds from home.
Composing a website or perhaps writing posts for other’s weblogs might be a fantastic revenue stream. Money back web-sites may give them some funds as well. They may also want to take into account investing some cash. Anytime they’ll have spare time at home, they can check out web sites to be able to understand more about precisely how to invest their particular money. The best investments could help their particular money expand considerably and also can make it easier for them to make a little extra cash. All of these strategies, plus much more could be blended too to allow them to generate just as much cash as is possible while working from their home.
In case you would like to understand much more concerning working from home while you look after the kids, you could want to look into the details linked here. You are able to in addition learn more and find out here now precisely how you’ll be able to get going doing a few of these.
DirecTV vs. Dish Network and Satellite TV vs. Cable TV
With so many satellite TV providers competing for your business, how do you know who to choose from? Let’s take a look at two of the more popular satellite TV service providers, DirecTV and Dish Network for an apple to apples comparison.
Dish Network Satellite is the nation’s second largest provider of satellite TV. Does that mean that Dish Network offers better service? Not necessarily.
Dish Network does provide most of the satellite TV resources other providers do, including a satellite TV guide, free satellite TV dishes, free dish network deals and more. Dish Network also offers customers the option of purchasing HDTV equipment and service packages, giving viewers access to 8 high definition channels, a bonus for consumers with high definition TV sets.
In addition Dish Network does have a slightly larger channel selection that DirecTV which is a benefit to some customers.
Here is a summary of the major services offered by Dish Network:
- More than 180 channels
- HDTV for up to 8 channels
- More than 30 sports dedicated networks including subscription options to NBA League Pass, and NHL Center Ice
- Foreign Language Programming in many languages
- More than 103 local channels available
- Monthly cost generally less than $100
- Available in all 50 states
DirecTV is the nation’s largest provider. Like Dish Network, DirecTV is available in all 50 states. DirecTV’s claim to fame is that they offer more channels dollar for dollar than other satellite TV providers.
So how do you know whether DirecTV or Dish Network is right for you? Let’s look at some of the specifics of DirecTV. DirecTV does offer fewer overall channels than Dish Network satellite (but not much fewer) but it does feature exclusive sports packages including NFL Sunday Ticket, which are a bonus for avid sports fans.
DirecTV also offers a high definition package including four feature high definition channels. DirecTV also offers many of the same freebies Dish Network does, including free Direct TV receivers, free satellite TV dishes and satellite TV resources.
A summary of the benefits of DirecTV is as follows:
- More than 150 channels
- More than 30 sports networks including special and exclusive sports package deals
- Foreign language programming in Spanish and Chinese
- Up to 8 HDVT channels
- Approximately 126 local channels
- Monthly costs less than $100
- Available in all 50 states
DirecTV or Dish Network Satellite
So, with an apple to apples comparison, you can see that you get most of the same benefits regardless of which provider you choose. There are some subtle differences between the two, Dish Network offers slightly more overall channels and a larger foreign language programming selection. DirecTV offers some exclusive sports networks and greater access to local channels. DirecTV Tivo is an added benefit for DirecTV consumers, which providers channel recording capability to consumers.
Which provider you select may depend on your location. Some may offer better deals or service in some areas than others.
Satellite TV vs. Cable TV
The question of satellite TV vs. Cable TV is an age old one. How do you know which to choose?
Thus the two also deserve a comparison.
- Equipment – Requires a TV set top box in order to access digital services
Transmission – Usually Analog but consumers have the option of upgrading to digital for a higher premium. Analog channels don’t convert to digital in this situation.
- Programming – Supports more than 260 channels and offers options such as pay per view, where viewers can buy movies for a small fee. Usually cable TV offers more local channel options than satellite. Offers fewer HDTV services
- Pricing – Cable is usually more expensive, in part due to additional costs added onto monthly premium, which may include fees, taxes, pay per view and equipment
- Equipment – Requires use of satellite dish and receivers. Many providers offer free satellite TV systems, free satellite TV dishes to entice customers.
- Transmission – Satellite TV services are all digital, which consumers usually translate to mean better quality reception. TV reception can be subject to interference during inclement weather, but this happens with cable service too.
- Programming – Usually offers 200 or more channels, including more international and sports channels than cable. High definition channels are more easily accessed through satellite
- Pricing – Satellite TV can be less expensive than cable particularly if equipment is thrown in for free. Local channel packages are usually extra with satellite, but over time the expense is less.
So which do you choose?
For many it’s a matter of price, and satellite TV seems to be at an advantage here. Both cable and satellite offer similar channel line ups, though if you plan on watching a lot of foreign or international films you might opt for a satellite provider such as Dish Network or DirecTV.
That said most consumers just end up getting whichever is convenient at the time they are setting up home. No matter your choice, you’ll end up with decent service and a wide channel range which is all most consumers are looking for in the end. Buyer beware, you should know that cable TV fans are very strictly cable, and satellite TV fans very strictly satellite.
You could literally cause an argument between two otherwise friendly neighbors simply by asking them to rate satellite TV vs. cable. That said, you’ll probably find that once you make your selection, you too begin an avid supporter of one vs. the other.
It could be a dream come true to experience a house brimming with young children and stay capable to be home more to raise them. This may also result in stress seeing that income frequently becomes restricted one sets out to look for different methods to earn money. There are numerous tips that can bring in several cash. In case a mom is home anyhow then possibly she can collect a few dollars babysitting for friends. She will try out running a blog or a little bit of editing. Cleaning up the attic room and even marketing things online auctions can always attract a few bucks. If you want to get one of these far more superior strategy for earning more money, discover this info here on making use of the stock market.
There are many stocks and shares that lots of determine to be bound to attract extra cash. Facebook, as an example, is usually considered a secure guess. The stocks are continually making profits for traders. Agents are a fantastic guess with regard to information. You will see her explanation here concerning exactly why this is a great concept and just how it really works. It clearly takes a little income to begin investment. The amount of money is dependent upon what you are able find the money for and how good the particular share is usually. Always check out with a stockbroker before making virtually any investment choices.
Quite a few people choose to work exclusively right from their properties, either by means of the world wide web, or maybe via one among the more traditional paths of engaging in self-employment. The reason why individuals decide to work at home are usually diverse. Some see this as a viable choice when they are not able to secure a job in a location they love that really pays good enough to provide the money needed for them in addition to their families. Other people will feel that a task they perhaps started like a pastime came to become thus so profitable it then converted into some sort of home-based career. And others intentionally selected the path because it permits them to stay at home with regards to their youngsters or to care regarding an aging parent.
Many will learn this here now: that associated with self-employment is the fact quite a few home-based people can make money accomplishing something they love. In addition to cottage business options such as dessert baking, creating jewelry, customized stitching, and so on, some of the finest at your home opportunities that folks enjoy belong to the vicinity of service-based sectors. These include lawn proper care, housekeeping services, dog grooming, PC repair, website design, and more. Someone that performs from your own home typically loves a great deal more flexibility than one that operates in the corporate setting, and can halt to let the canine out, get dinner going, or even to put a load regarding laundry, little luxuries not available for most.
Television Watching is popular throughout the whole world. At the early stage of television in 1931, the chairman of the Radio Corporation of American said “the potential audience of television in its ultimate development may reasonably be expected to be limited only by the population of the earth itself”. The numbers of television worldwide is estimated to stand at 1.5 billion, with many more viewers, love it or hate it; television plays a major i.e. in people’s life.
Television Watching can be a powerful teaching tool. By means of it, we learn about lands and people we may never visit, “we travel” to tropical jungles and polar ice caps, to mountain peaks and ocean depths. We pee into the intriguing worlds of both atom and stars. We watch news as to happen in the other side of the world. We gain insights into politics, history, current events and culture. Television Watching captures the lives of people in both tragedy and triumph.
The time that many people devote to Television Watching is astonishing. Recently, global study showed that, on average; Television Watching per person is about three hours each day. North Americans watch four and a half hours daily. While the Japanese top the list at five hours per day. These hours add up. If we watch four hours daily, by age 60, we will have spent ten years in front of the screen. Yet, none of us would want inscribed on our tombstone “Here lies our beloved friend, who devoted one sixth of his/her life on Television Watching.”
How are Television Viewers affected by a steady diet of Television violence and sex? Critics charge that Television violence causes people to act aggressively and to be less sympathetic towards victims of real-life violence. They also assert that the portrayal of sex promotes promiscuity and undermines rival standards.
Similarly, it has been difficult to prove that violence seen through Television Watching causes crime and antisocial behavior. Many studies do suggest that there is such a link. It is hardly surprising, then that there are opposing points of view. A Canadian psychologist wrote. “The scientific evidence simply does not show that watching violence either produces violence in people or desensitizes them to it.” “However, the American psychological Association Committee on Media and Society said. “There is absolutely no doubt that higher levels of Television Watching of violence are correlated with increased acceptance of aggressive attitudes and increased aggressive behavior.”
Increasing number of Television viewers are becoming addicts. Though Television Watching offer much that is worthwhile, heavy Television Watching can cut into family time, hinder reading and academic performance in children and contribute to obesity. According to the Henry J. Kaiser Family Foundation, “Based on the cumulative evidence of studies conducted over several decades, the scientific and public health communities overwhelmingly conclude the viewing violence poses a harmful risk to children.”
The National Institute on Media and the Family puts it this way. “We agree with the American Academy of Pediatrics that there should be ‘NO TELEVISION WATCHING for children ages two and under.’ These children, who are undergoing tremendous brain development, need active play and real people interactions to promote their developmental, physical and social skills”
Samsung has outdone themselves with the new Samsung 40 LCD TV. This TV is great for any household and makes the viewing experience very enjoyable. Movies can be viewed in high definition, and the sound quality of the speakers is simply amazing. The TV includes a high quality picture which vivid colors and a clear and smooth screen. The Samsung 40 LCD TV has many useful features that make it a must have product.
The picture quality of the Samsung 40 LCD TV is superb. Unlike other TVs, this products screen never cuts out any part of the screen. Such as the bottom line on Sportscenter or on the news. The scenes are always fully shown on the screen and you never have to worry about the screen being cut off. This HDTV possesses excellence in high definition quality. You will never want to watch a sporting event without it again. The colors are so realistic and vivid that it seems as if you can reach out and become part of the scene. The picture is free of blurs due to a 100hz motion plus which speeds up response time. The Samsung 40 LCD TV also has a dynamic contrast ration of 30,000:1. The scenes appear brighter and even darker scenes become easier to view. This hdtv also features cold cathode fluorescent lamp back lights which increase brightness levels and make colors appear more vivid than you ever thought possible.
The sound system of the Samsung 40 LCD TV is simply amazing. The product already has TruSurround speakers built in its frame. The TruSurround speakers are of such high quality that they provide an illusion of surround sound. Therefore you don’t have to waste money going out and buying surround sound because this product already provides you with it. The audio of the scenes on the television is great and dialogue is crisp and easy to understand. Movies become even more real with these speakers, and music sounds incredible.
The Samsung 40 LCD TV also includes a great feature that allows you to plugin your computer. Therefore this product can function as your computer monitor. You can play music, movies, and view pictures that are stored in your computer, on the Samsung 40 LCD TV. This also allows you to play video games on the television. The ability to play video games on a high definition television greatly increases the gaming experience as the scenes appear incredibly real. There are four HDMI plugins in this product which allows you to connect multiple media devices at once such as mp3s, cameras, satellite receivers, and DVD players. The 178 degree viewing angle makes the Samsung 40 LCD TV easily visible to anyone viewing it.
This product is clearly a must have TV. The Samsung 40 LCD TV has many features including high quality picture and great sounding speakers. The fact that it can function as a computer monitor is simply awesome because it allows you to hear your favorite music and view your favorite pictures on an HDTV.
Might decided to market your property, you will have the list associated with tasks that you have to complete to be able to successfully bring close this transaction. Now you have to determine if you want to offer your houses for sale in london uk oneself or if you need to hire one or more property providers. What will be the most suitable choice?
Remember that you have to personally conduct negotiations along with customers. Arrangement is an skill which numerous cannot grasp, especially when there is a personal amount of emotion. The legal factors are really crucial when performing this particular operation, particularly if you don’t would like any shocks at the time of affixing your signature to. Ultimately, you can choose to do this all yourself, or perhaps trust a real estate agent to give you advice conveniently in the process of selling your property. Do it yourself or depend on a professional, the outcomes speak on their own.
Exactly how do you understand in the event the real estate realtor you might be hiring is professional? While hiring a specialist agent first thing gurus advise you do is always to interview your husband. During this meeting you should try to find certain things to help you consider if they are best for you. Do they utilize a local real estate office or independently? Could they be properly educated? How will each goes about advertising your home?
May be the person if you’re interviewing responsible for the marketing of your property or may they merely employ somebody else? Is the realtor you’re interviewing a professional in the region or the type of property or home you might be selling? Did the expert demonstrate that they know the steps to sell your home? Ask and answer all these queries just before hiring residential land property consultants.