Creative agencies offers advertising, branding, events and BTL management. Production concept, product concept, selling concept and commercialization concept are orientations towards the marketplace.
consumers prefer products that are widely available and cheap this is known as production concept. Consumers prefer the product that provides the most quality, performance or innovation features, this is known as a product concept. When a corporation aggressively helps to sell its product to consumers this method is referred to as selling concept. Providing value better than competitors on need and wants on a target market is known as marketing concept.
Marketing the firm. Marketing objectives of the organization are put together in this document. The following are activities managers need to put into consideration. The following activities are important in setting marketing goals, evaluating opportunities, creating marketing strategies, developing marketing programs and determine expected results.
Big data analysis tools. The discussed include external/self-analysis, strategic posture, and marketing plan. External analysis comprise of customer analysis (segmentation, motivations and unmet needs) competitors analysis, (their performance, image, culture, strengths, and weakness). The following, major market trends, key success factors, opportunities and threats, analysis of competitive or change focus are considerations in the industrial analysis Based on the SWOT, the organization can determine how it will achieve its long-term mission/goals this is referred to as strategic posture.
Price advantage/ cost leadership. Quality/ features advantage hence differentiation, marker focused advantage, and TQM advantage ( a value-driven strategy based on continual innovation in price, product, and process) is based on Porter’s and Aaker’s work. Quality/ features advantage hence differentiation, marker focused advantage and TQM advantage (value-driven strategy based on continual innovation in price, product, and process)
The following process of creating distinctive name, slogans, symbol, sign or design or combination of all elements that makes a product or service to be identifiable is referred to as branding.
Improve recognition, generate trust among consumers it’s important to create a brand. It is important for the employees to have a strong source of inspiration and motivation which could be provided through branding. References are created by strong brands.
online marketing companies The following are online marketing avenues Facebook, Twitter, Instagram among others Though this avenue we can promote a product, give better customer service and have a competitive analysis. We get insight into our competition with regards to promotions, pricing, customer, contact through competitive analysis.
online marketing companies provides avenue for sharing product related with pictures with captions that are both engaging and informative. Such views can be pushed using Google AdWords to increase the reach and segment the target audience. The rate at which branding succeed will depend on the its visibility in the ,market. Unhappy or happy customer of a product they often head to social media to express their opinions.We will be able to respond to such posts and queries real time, adhering to global standards.